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According to a report, “Fabric Softeners & Conditioners Market Size, Share & Trends Analysis Report By Product (Liquid, Dryer Sheets), By Application (Household, Commercial), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc.,The global fabric softeners and conditioners market size is expected to reach USD 22.72 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 4.7% during the forecast period. Rising adoption of fabric conditioners for maintaining the elasticity of fabrics is projected to drive the growth. These products help maintain softness of products and lighten the textile fibers. Growing demand for eco-friendly cleaning products owing to rising concerns over water pollution and hazardous effects associated with chemicals are expected to open new growth avenues in near future.

Liquid product segment exceeded USD 10 billion in 2018. Liquid products protect clothes from stretching and fading. Increasing adoption of top-load machines across the world is expected to further fuel the use of liquid products as they can be easily incorporated in washing machine dispensers. Rising adoption of washing machines in emerging economies is projected to further fuel the demand.

Commercial application held the largest market share in 2018 and is expected to register a CAGR of 4.4% from 2019 to 2025. Growing textile and hospitality industries is expected to drive the segment growth. Hospitality industry requires freshly washed and stain-free towels, bed sheets, and pillow covers among other products on a daily basis. This factor is anticipated to boost growth of the commercial application segment in near future.

Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising household income in emerging economies including China and India is expected to remain a favorable factor. Increasing product launches in these countries is projected to positively influence the regional growth. In April 2018, Hindustan Unilever launched a fabric conditioner under the brand name, Comfort Pure for baby clothes. In March 2019, Proctor & Gamble launched plant-based product line under the Home Made Simple brand. Under this category, the company will offer a wide range of products including soaps, multipurpose cleaners, laundry detergents, and fabric softeners.

Further key findings from the report suggest:

• Liquid products is expected to witness a CAGR of 5.2% from 2019 to 2025

• Commercial application held the leading market share of over 60% in 2018

• In 2018, Asia Pacific held a revenue share of 36.6%

• Key fabric softeners and conditioners market participants include Procter & Gamble; Unilever; RECKITT BENCKISER GROUP PLC; HENKEL AG & CO.; LG Household & Health Care Ltd.; PIGEON CORPORATION; Church & Dwight Co., Inc.; and MELALEUCA, INC.

Application Insights

Commercial category held the leading market share of more than 60% in 2018, attributed to the growth of cleaning services in textile and hospitality industries on a global level. Hospitality industry requires fresh and stain free towels, bed sheets, and other products. This factor is anticipated to drive the demand for fabric softeners and conditioners from the industry.

Household segment is anticipated to expand at a CAGR of around 4.4% from 2019 to 2025. The demand for washing machines is generally higher in urban areas in comparison to rural areas. Growing adoption of washing machines in developing countries such as China and India is anticipated to positively influence the growth. For instance, total number of residential washing machines in China increased by 7% from 2010 to 2015. On the other hand, consumer preference for fully automatic washing machines over semi-automatic products will further boost the demand for liquid softener and conditioners.

Regional Insights

Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising disposable income especially in developing countries such as China and India is expected to remain a favorable factor. Furthermore, increasing competition among global and regional players is affecting the industry dynamics. For instance, in India, key players including Procter & Gamble are expected to face competition from the emergence of strong domestic manufacturers such as Karnataka Soaps & Detergents Ltd. and Jyothi Laboratories Ltd among others who have penetrated the market through their extensive brand campaigns on social platforms and electronic media.

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As of 2018, North America held a market share of more than 20%. High concentration of working population along with high disposable income in U.S. and Canada is expected to fuel the growth. Proctor & Gamble accounted for over 50% of the U.S. market share through the presence of its two brands, namely, Bounce and Downy.

Browse Related Report: 

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• U.S. Wine Market – The rising demand for innovative flavors and formats and growing demand for impulsiveness to consume the product in developing countries is expected to drive the market growth during the forecast period. Asia Pacific, Latin America, and MEA region is expected to drive the market growth during the forecast period.

Grand View Research has segmented the global fabric softeners and conditioners market on the basis of product, application, and region:

Fabric Softeners and Conditioners Product Outlook (Revenue, USD Billion, 2015 – 2025)

• Liquid

• Dryer Sheets

• Others

Fabric Softeners and Conditioners Application Outlook (Revenue, USD Billion, 2015 – 2025)

• Household

• Commercial

Fabric Softeners and Conditioners Regional Outlook (Revenue, USD Billion, 2015 – 2025)

• North America

  • U.S.

• Europe

  • U.K.

  • Germany

• Asia Pacific

  • China

  • India

• Central & South America

  • Brazil

• Middle East & Africa

• South Africa

Explore the BI enabled intuitive market research database, Navigate with Grand View Compass, by Grand View Research, Inc.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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