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Market Insight

Kombucha is a tea-based beverage that uses a symbiotic culture of bacteria and yeast, or SCOBY to ferment the drink. The fermentation process adds to the drink’s shelf life and also confers upon it certain medicinal benefits. The medical benefits of Kombucha include a better immune system, slowed down the aging process, and counter to constipation. Medical research into these benefits lacks, although the aggressive promotion by marketers and the rising demand for functional beverages has led to the proliferating demand from the Kombucha market especially in North America and Europe. The latest report published by MRFR has stated that the global kombucha market is likely to expand at an impressive rate during the forecast period.

Various factors are affecting the growth chart of the global kombucha market. One of these factors includes the different health benefits derived from the consumption of Kombucha. Further, increasing health consciousness among the populace and a higher inclination towards functional beverages are also contributing heavily to the ascension of the Kombucha market. Additionally, rising cases of health issues among consumers have created an opportunistic market for Kombucha. Introduction of new flavours in the market has further surged the demand for Kombucha during the forecast period. Also, attractive packaging and penetrative marketing tactics are leading to snowballed consumption rates of Kombucha by a larger consumer base.

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Key Players

The Global Kombucha Market has many prominent players including

• Live Soda Kombucha (U.S.)
• Kombucha Wonder Drink (U.S.)
• Makana Beverages Inc. (U.S.)
• Kevita Inc. (Canada)
• Gt’s Kombucha (U.S.)
• Buchi Kombucha (U.S.)
• Nesalla Kombucha (U.S.)
• Kosmic Kombucha (U.S.)
• Reed’s Inc. (U.S.)

Industry Update

May 2019: Health-Ade Kombucha launched its newest flavour, Cherry Berry. This is exclusively available at Whole Foods Market across the U.S.

Market Segmentation

The global Kombucha market has been studied for various segments throughout the assessment period. Such segmentation has been carried out based on type, packaging, distribution, and region. Based on type, the global kombucha market is segmented into green tea and black tea. Among these, the green tea segment is likely to lead the global kombucha market in terms of sales over the foreseeable future.

Based on packaging, the global kombucha market is segmented into metal, glass, and plastic. The plastic segment is estimated to dominate the global kombucha market during the forecast timeline, just like it did in the recent past.  Based on distribution, the global kombucha market has been studied for the segments of store-based and non-store-based distribution. The store-based distribution segment is expected to remain at the forefront during the assessment period.

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Detailed Regional Analysis

The global Kombucha Market is segmented into North America, Europe, Asia Pacific, and Rest of the World. North America is estimated to grasp a dominant share in the global Kombucha market since it is where the beverage first gained commercial viability. Increasing demand from American consumers for probiotic beverages for better health benefits is the driving factor in the region. Further, the presence of major Kombucha manufacturers in the region is likely to increase the competitive intensity in this market in the forthcoming years.

Europe is estimated to be a major regional market for Kombucha over the forecast period owing to the growing demand for functional beverages in the region. Asia Pacific is estimated to witness rapid growth in the demand for Kombucha during the review period. This growth is attributable to the growing consumer disposable income which has also led to a steady rise in the demand for packaged foods and beverages. Kombucha is supposed to have originated in Eastern Asia and hence is expected to play a vital role in the development of the Kombucha market in the coming years. Further, the growing health awareness among consumers in the developing economies in Asia Pacific is also a valuable market driver through the forecast period.

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